Welcome Katherine Timoney

Posted by Jennifer Thompson on October 03, 2017  /   Posted in News

market-backgrounderPlease join us in welcoming Katherine Timoney to Cello Health Advantage.  Katherine has client-side experience in research insights, new products, and market analytics across a very wide range of products and therapeutic areas.  This expertise will strongly support our rapid response, commercial assessment, and analog intelligence practices.

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Dear FDA

Posted by Jennifer Thompson on March 28, 2017  /   Posted in Newsletters

dear-fda-imageDear FDA:

We know that our president called together the top executives in the pharmaceutical industry just a few weeks ago.   Although it is a bit hazy what exactly was discussed,1 a directive from our administration is that, for every new regulation passed, two should be repealed.  It is not clear whether this topic was discussed at the meetings with the executives of our industry, and some have said that it may not apply to the FDA,2  but…

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Welcoming Tina Ghorban

Posted by Jennifer Thompson on October 18, 2016  /   Posted in News

market-backgrounderPlease join us in welcoming Tina Ghorban as the head of Oncology Advantage for Advantage Healthcare.  Tina’s client-side expertise in  market analytics, strategic positioning, and commercial assessments includes not only oncology and rare diseases, but also general medicine categories.

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Our Generation’s Framingham Study? The Precision Medicine Initiative.

Posted by Jennifer Thompson on August 17, 2016  /   Posted in Newsletters

framinghamWhat Is Precision Medicine, Anyway?

Precision medicine focuses on identifying which approaches will be effective for which patients, based on genetics, environment, and lifestyle. Is it what we have called “personalized medicine,” or perhaps you have called it “pharmacogenomics”?  Precision medicine is the 2016 term.

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The Big Corporation of the Future Will Resemble the Little Corporation Today

Posted by Jennifer Thompson on May 18, 2016  /   Posted in Newsletters

Last year, former Cisco CEO John Chambers said that “soon, you’ll see huge companies with just 2 employees – the CEO and the CIO.”

Similar to other crazy predictions that have been made by John Chambers (such as opening your hotel room door with your smartphone), this prediction may also come true. In small corporations, we already understand that dynamic. Regardless of your sector (retail, manufacturing, financial services, you name it), every business is technology-based today, elevating the CIO to the second position, after the CEO who manages the company.

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FMVs – Guns and Butter?

Posted by Debbie Glick on December 18, 2015  /   Posted in Newsletters

gunsandbutterSaturday Night Live had a character named Father Guido Sarducci (actor Don Novello), who had the remarkable ability to distill four years of a college major into three words.

For those studying Spanish, the magic words were “¿Como está usted?”

For economics majors: Guns and Butter.

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  • Cello Health Advantage Inc.

    Cello Health Advantage Offers You
    • US and global experience
    • Experience in ~100 therapeutic areas
    • Ability to work quickly
    And delivers on time, on target, and on budget
  • Locations

    475 Wall Street, Princeton
    New Jersey 08540

    Midland Park
    666 Godwin Avenue, Suite 230
    Midland Park
    New Jersey 07432

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