Debbie founded Advantage Healthcare, Inc. in
1994 following 14 successful years in pharmaceutical marketing
and communications. As President of AHI, Debbie has been a
strategic partner to many healthcare and consumer companies,
assisting in identifying the issues that face their products
and departments, preparing alternatives for addressing these
issues, and executing hundreds of communications and educational
projects.
Over the past 13 years, Debbie has directed the
development and completion of the following types of projects
at AHI:
- Strategic analyses, forecasting, and preparation
of prelaunch marketing plans for both international and
domestic launches of major new pharmaceutical products.
- Benchmarking and competitive analyses for
products 1 to 3 years pre launch to determine the levels
of spending and the types of programs required in the pre
launch and immediate post launch periods.
- Extensive research and comprehensive strategy
recommendations for mature pharmaceutical products.
- Concept development and exploratory and quantitative
research for new pharmaceuticals, medical devices, and diagnostic
products.
- Marketing manager training programs, sales
training programs, sales aids, presentations, and product
dossiers for the global launch of professional activities
supporting consumer brands.
- Alliance building and long-term plans for
building and maintaining key opinion leader support.
- Public and professional educational programs
for niche markets, including advisory board development
and moderation, electronic programs, and standard educational
tools.
Prior to founding AHI, Debbie served as a Senior
Vice President at Klemtner Advertising. Her previous positions
in the healthcare industry included Director of Marketing
for Schein Pharmaceutical, Inc. and Group Product Manager
and other marketing positions at Pfizer Pharmaceuticals.
Debbie holds a Bachelor of Science in Business
Administration from the State University of New York at Albany,
a Masters of Business Administration concentrating in Marketing
and Real Estate from the Columbia University Graduate School
of Business, and a Juris Doctorate from New York Law School.
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