Biographies

Please click on a name below to learn about the career paths and experience of our team members.

Debbie Glick
Managing Partner

Leslie Goldberg
Managing Partner

Jane Richards
Managing Director

Christine Vajda
Senior Project Coordinator

Sue Chandler
Project Director

Martha Cummings
Senior Project Manager

Carol Wiley
Senior Project Manager

Kristina Lappino
Senior Project Coordinator

Brenda Moore
Managing Director




Debbie Glick
Managing Partner

Debbie founded Advantage Healthcare, Inc. in 1994 following 14 successful years in pharmaceutical marketing and communications. As President of AHI, Debbie has been a strategic partner to many healthcare and consumer companies, assisting in identifying the issues that face their products and departments, preparing alternatives for addressing these issues, and executing hundreds of projects.

Over the past 19 years, Debbie has directed the development and completion of the following types of projects at AHI:

  • Strategic analyses, forecasting, and preparation of prelaunch marketing plans for both international and domestic launches of major new pharmaceutical products.
  • Benchmarking and competitive analyses for products 1 to 3 years prelaunch to determine the levels of spending and the types of programs required in the prelaunch and immediate post launch periods.
  • Market sizing particularly for opportunities where audio or syndicated data are not available.
  • Extensive research and comprehensive strategy recommendations for mature pharmaceutical products.
  • Concept development and exploratory and quantitative research for new pharmaceuticals, medical devices, and diagnostic products.
  • Marketing manager training programs, sales training programs, presentations, and product dossiers for the global launch of professional activities supporting consumer brands.
  • Alliance building and long-term plans for building and maintaining key opinion leader support.
  • Public and professional educational programs for niche markets, including advisory board development and moderation, electronic programs, and standard educational tools.

Prior to founding AHI, Debbie served as a Senior Vice President at Saatchi & Saatchi. Her previous positions in the healthcare industry included Director of Marketing for Schein Pharmaceutical, Inc. and Group Product Manager and other marketing positions at Pfizer Pharmaceuticals.

Debbie holds a Bachelor of Science in Business Administration from the State University of New York at Albany, a Masters of Business Administration concentrating in Marketing and Real Estate from the Columbia University Graduate School of Business, and a Juris Doctorate from New York Law School.


>> Back to Top

Leslie Goldberg
Managing Partner

Leslie joined Advantage Healthcare Inc. in December of 2000, bringing with her more than 17 years of experience in the pharmaceutical industry. She has held positions on both the service and the client sides of the business, and in US and international marketing and operations. Leslie coordinates and oversees all projects out of the Midland Park office.

Leslie manages projects that cover all core competencies at Advantage Healthcare:

  • Portfolio assessments
  • Market sizing and commercial assessments
  • Global and US primary research
  • Extensive market backgrounders based on secondary sources
  • Payer reimbursement research and analyses

Leslie came to AHI from PACE, Inc., a division of the Lowe Healthcare Network, where she held the position of Vice President, Management Services. At PACE, she oversaw projects in the ophthalmology, cardiovascular, neurology, migraine, gastrointestinal, and weight loss categories. Prior to joining PACE, Leslie was a Partner, Account Group Supervisor, at Dugan/Farley Communications, where she handled the Wyeth Lederle Vaccines and Essilor of America accounts.

Leslie's previous experience in the pharmaceutical industry included a number of positions with American Cyanamid Company (Lederle International and Lederle Praxis Biologicals, currently known as Pfizer Vaccines). As Manager, Strategic Product Planning at Lederle Praxis Biologicals, Leslie was responsible for the development and implementation of a managed care marketing plan and market research projects to support new and in-line brands. In addition, she worked closely with the Division President, the Director of Policy, the in-house attorney, outside counsel, and lobbyists in Washington, DC, to develop vaccine pricing and utilization scenarios to support the division's position against the Vaccines for Children program. As Director, Marketing Research at Lederle International, Leslie managed all phases of market research projects supporting new product launches, line extensions, new indications for existing brands, new business opportunities for pipeline products, and licensing opportunities.

Earlier in her professional career, Leslie worked for Baxter International as Product Manager in the Parenterals Division, where she was responsible for the launch of the Travenol Infusor, a device for continuous chemotherapy in the treatment of breast cancer.

Immediately after graduation from Rutgers College of Pharmacy with a Bachelor of Science in Pharmacy, Leslie joined the Roerig division of Pfizer as a Medical Sales Representative, supporting their central nervous system agents and antibiotics.

Leslie also holds a Masters of Business Administration in Marketing, Finance, and Healthcare from the J.L. Kellogg Graduate School of Management at Northwestern University. She maintains her license as a registered pharmacist in New Jersey.


>> Back to Top

Jane Richards
Managing Director

For the past 16 years, Jane has been a key member of Advantage Healthcare Inc. She has more than 30 years of experience in the healthcare industry, in both international and domestic markets. Her areas of expertise include marketing, sales, business development, and strategic planning. Most recently, Jane has handled projects in arthritis, cardiovascular disease, neurology, infectious diseases, immunology and oncology, transplantation, diabetes, dermatology, and women's health. Her projects have primarily involved strategic marketing and business development, including commercial assessments (outlicensing and inlicensing), pricing and forecasting, and marketing plans and backgrounders.

Jane's most recent corporate position was Vice President of New Business Development for Lederle Laboratories, where she identified, analyzed, negotiated, and obtained corporate approval for licensing and co-promotion projects. In addition, she provided commercial and strategic direction for a targeted portfolio strategy. Jane also served as Integration Manager at Lederle during the company's acquisition by American Home Products (Wyeth). Her previous positions at Lederle included Director of Marketing Research and Planning and Business Unit Director.

Jane holds a Bachelor of Arts in Modern Languages and Business from Fairfield University, Connecticut, and a Masters of Business Administration concentrating in Marketing from Fairleigh Dickinson University in New Jersey.


>> Back to Top

Christine Vajda
Senior Project Coordinator

Christine joined Advantage Healthcare Inc. in October of 2006 as Office Coordinator. She was promoted to Project Coordinator in September of 2007 and Senior Project Coordinator in December opf 2010. Christine works closely with senior personnel on project planning and implementation as well as administrative tasks.

Prior to joining Advantage Healthcare Inc., Christine was an Administrative Assistant for American Cyanamid Company where she managed daily activities for the Director, Marketing; Product Mangers; Business/Planning/Market Research Analyst; and Marketing Coordinators in the Marketing Department of the Lederle-Praxis Biologicals Division.

 

 


>> Back to Top

Sue Chandler
Project Director

Sue Chandler joined Advantage Healthcare Inc. in July of 2007 as Project Director, following 17 years in US and global pharmaceutical market research. Sue is currently managing projects that cross therapeutic areas and functions, including marketing, new product analyses, and market research.

Prior to joining Advantage Healthcare, Sue was a Project Manager in US Market Analytics and Business Strategy at Roche Laboratories Inc., working in the new products area, where she designed and implemented comprehensive market research programs to support development strategies and forecasting efforts for several Phase II compounds. Sue also worked in the Roche global division, independently representing the market research/competitive intelligence function on 2 international business teams and helping guide marketing strategies.

Prior to joining Roche, Sue was a Market Information Manager at Parke-Davis where she managed the primary market research activities supporting a successful new product launch. Sue started her market research career at Lederle International, a Division of American Cyanamid, where she provided international primary and secondary research support.

Sue holds a Bachelor of Arts degree in Spanish Education from Rowan University.


>> Back to Top

Martha Cummings
Senior Project Manager

Martha joined Advantage Healthcare Inc. in December of 2000 as Office Manager, and was rapidly promoted to Project Coordinator in the following month, Senior Project Coordinator in 2002, and Senior Project Manager in 2003. Since joining the company, Martha has been involved in a variety of live and print programming efforts - primarily in pediatrics – that have included:

  • Advisory board implementation
  • Database management
  • Publications
  • Promotional initiatives, including print advertising, direct mail, and congress activities
  • Logistics coordination for scientific and community symposia

In addition to her prior experience that includes clinical research support and office and facilities management, Martha worked for more than 15 years as a paralegal.

Martha holds a Paralegal Certificate from the Albuquerque Career Institute in New Mexico.


>> Back to Top

Carol Wiley
Senior Project Manager

Carol joined Advantage Healthcare Inc. as Office Manager and Assistant Project Coordinator in October of 2002. She was quickly promoted to Project Coordinator in January 2004, Senior Project Coordinator in June 2005, Project Manager in May 2007, and Senior Project manager in July 2010. In her current role, Carol provides research and production assistance on consulting assignments for pharmaceutical, device, and diagnostic clients, including secondary research, analysis of primary research, presentation development, and production of deliverables. Carol is also experienced in creative development and production of congress materials, publications, direct mail, thought leader alliances, advisory board meetings, and closed symposia.

Before joining Advantage Helathcare, Carol supported a staff of 20 at Silverberg Associates, an architectural firm in Princeton, New Jersey. Prior to her time at Silverberg, Carol worked in the art market, where she handled the business operations of a small retail art and frame gallery.

Carol holds a Bachelor of Science from Rutgers University, where she majored in Archaeology and Art History and minored in Film.


>> Back to Top

Brenda Moore
Managing Director

Brenda Moore joined Advantage Healthcare Inc. several years ago, and brings with her more than 23 years of experience in the pharmaceutical industry. She has held a variety of positions in product management/marketing, sales training, and sales.

Most recently, Brenda was a consultant for Merck (formerly Schering-Plough), working in global and domestic fertility marketing, as well as medical marketing for the respiratory and fertility franchises. Prior to Merck, Brenda served as Associate Director at Pharmacia and as Senior Product Manager for a specialty prescription product at Pfizer. She has accumulated a considerable depth of experience across a number of therapeutic categories, including the central nervous system, arthritis and inflammation, endocrinology and metabolism, smoking cessation, the upper respiratory system, diabetes, and such cardiovascular therapies as antihypertensives, cholesterol-lowering agents, and antiarrhythmics.

In her domestic and global marketing roles, Brenda was responsible for:

  • Profit and loss management and results on her brands.
  • Overall brand strategy, key tactics, metrics, and budget implications.
  • One-year operating plans and 3- to 5-year strategic plans.
  • New product development.
  • Professional and consumer advertising.
  • Medical education.
  • Advocacy development.
  • Sales force direction and communication.
  • Team leadership and collaboration.
  • Management of a copromotion partnership.

At Pfizer, Brenda was responsible for launching the product to new specialties and long term expansion of the smoking cessation category, a high-growth area for the company. Brenda designed and presented a complete business analysis for senior management, and ultimately gained their support and approval to move forward with new product development initiatives.

In her time at Pharmacia, Brenda led the launch of a new migraine medication, AXERT®, which achieved gross sales that exceeded the product plan by 50%. Prior to her work at Pharmacia, Brenda was a product manager at Knoll Pharmaceutical Company, a division of BASF Pharma. There, she managed a new compound, D2E7 (now known as Humira®), during its Phase 3 development. Also at Knoll, Brenda managed a key copromotion partnership with Genzyme Therapeutics for Thyrogen®, a biologic product used in the detection of thyroid cancer.

Brenda graduated magna cum laude from Seton Hall University with a bachelor of science degree. She immediately joined Merrell Dow Pharmaceuticals—a predecessor company to Hoechst Marion Roussel Inc., now known as Sanofi—as a sales representative. From 1989 through 1997, Brenda worked in various positions, including as a cardiovascular consultant, a managed care specialist, and a sales representative. She supported a wide range of therapeutic areas, including hypertension, gastroenterology, allergy and inflammation, and diabetes.

Brenda holds an MBA from Fairleigh Dickinson University, where she concentrated in pharmaceutical studies.


>> Back to Top
Kristina Lappino
Senior Project Coordinator

Kristina joined Advantage Healthcare Inc. in February 2007 as Office Coordinator for the Princeton, NJ office. After leaving to travel the country, she rejoined the company in July 2013 as Senior Project Coordinator. Kristina works closely with senior staff on project support, meeting planning, data analysis, secondary research, vendor management, and editorial and production of final deliverables. Prior to joining Advantage Healthcare Inc., Kristina was an Associate Financial Representative/Administrative Assistant for Northwestern Mutual Financial Network where she managed daily activities for a successful Veteran Financial Representative, including marketing and prospecting for new and existing clients, case preparation and client follow up, and scheduling and maintaining a calendar of appointments and seminars.


>> Back to Top
475 Wall Street, Princeton, New Jersey 08540 | voice 609.683.1911 | fax 609.924.6166
666 Godwin Avenue, Suite 320, Midland Park, New Jersey 07432 | voice 201.670.7722 | fax 201.670.8707